February 2012
6 posts
14 tags
IWC Ingenieur and The Northern Lights
In points far north, from Alaska to Canada to Scandinavia, the Northern Lights are an annual phenomenon that draws crowds of onlookers. According to the Edmonton Journal, the Northern Lights have returned, as they do each winter, and are creating quite a spectacle. A beautiful show caused by sun storms and fluctuation in solar energy, the Lights can be anticipated with a variation in local...
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The Laureus Sport for Good Foundation 2012: A...
Last week in London some of the world’s best athletes were honored for their accomplishments, at the Laureus Sports Awards. Selected by a 47 member jury of their peers, winners for 2012 included tennis star Novak Djokovic and Spanish League football champions FC Barcelona (for Sportsman of the Year and Team of the Year, respectively).
It was an exciting event to be sure, but some of the...
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The Volvo Ocean Race: We Find the Azzam in Sanya
It has been exactly two months since we brought you news of the Azzam, the IWC sponsored entrant in the Volvo Ocean Race that is being helmed by the Abu Dhabi Ocean Team. In December we had bid them a successful journey as they tackled the second leg of the race from Capetown to Abu Dhabi, a distance of over 5000 miles.
The team at sea
We now rejoin Skipper Ian Walker and team after...
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Of Watches, Books, and Men
At IWC, we believe that your choice of watch is very telling. Likewise, it has also been said that a gentleman’s character can be assessed by reviewing the contents of his library. This week, we share with you the story of a company which can ensure that your library always reflects your interests and pursuits, and does so in a sophisticated and well-crafted manner.
Since founding their namesake...
January 2012
10 posts
26 tags
SIHH 2012: A Blogger Recap
It was a fair to remember. SIHH (Salon International d’Haute Horlogerie) 2012 saw IWC’s full release of the brand new Pilot’s Collection, a show booth built like an aircraft carrier, celebrities and global watch aficiandos. For those of you who couldn’t be there, we wanted to share a few of the kind words bloggers, journalists, and editors from around the world had to say about IWC’s...
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Oh What a Week!
By Michael Friedberg at SIHH in Geneva, Switzerland
In 1963, there was a popular song called “Oh What a Night”. In 2012, as SIHH closes we can all sing “Oh What a Week”.
This was an SIHH to top all SIHHs for IWC. Pilot’s watches are part of the IWC lifeblood, and there was no doubt that their new models would be hits of the show. Everyone loved the new ceramic references, including the very...
Collectors Bring "Heavy Metal" to Collectors' Day
By Michael Friedberg at SIHH in Geneva, Switzerland
Every year, IWC invites some of its most avid collectors to SIHH. These collectors are selected based upon their participation on IWC’s Forum and come from all over the world.
This group enjoys an enviable camaraderie, sharing a common passion for IWC. Today is a very special day for them. As Larry Seiden, a U.S. collector said, “For IWC...
The Star of the Show
By Michael Friedberg from SIHH in Geneva, Switzerland
Today, IWC showcased the Portuguese Sidérale Scafusia – its newest haute horlogerie triumph and one of the most complicated watches ever produced.
Clearly the IWC “star time” watch was the star of the show. By far it was the most complicated, totally innovative watch there, with a star chart individualized for each owner. Produced on a...
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Be a Top Gun Pilot
By Michael Friedberg, at SIHH in Geneva, Switzerland
Ever want to pilot an airplane? How about a jet? How about a supersonic jet? How about an F/A-18E/F Super Hornet , the single-seat twin-engine carrier-based multirole fighter aircraft. Yes, the one used by the United States Navy Fighter Weapons School, for which the instructors –the best of the best—are Top Gun pilots.
It’s simple, in a way....
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Take My Breath Away
By Michael Friedberg, at SIHH in Geneva, Switzerland
As IWC magically transports its visitors to an aircraft carrier at SIHH, so it continues this theme with the press. The idea is not simply to show journalists images of pretty dials and relay detailed specifications. Instead, press groups are treated as troops ready for a briefing. Initially, IWC welcomes them ceremoniously into a command...
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Coming To Geneva for SIHH 2012? Here Are Some Tips
In honor of SIHH 2012, we are packing up the office here in Eastern Switzerland, and migrating south and west, to Geneva, for the week. If you, like us here at IWC, are planning to travel to Geneva soon (for SIHH, or any other reason), we thought you would like to know where to go, and what to see.
Spectacular Geneva (Image: hostellingperu.com.pe)
What to see: Geneva is a very beautiful...
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Excitement is Building: SIHH 2012
There is an event each year that watch enthusiasts wait for (patiently, or perhaps not so); when they know the most distinguished and exclusive watch brands will release new models, new technologies, and new horological thrills. This much anticipated event is the SIHH (Salon International de la Haute Horlogerie), held in Geneva.
IWC’s SIHH Booth 2011
It is a true spectacle that in its 22nd...
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Bloggers Have Spoken: The IWC Top Gun Miramar
You may have noticed over the past week that there has been serious anticipation building amongst watch fans and aficionados for SIHH 2012: the international watch show held yearly in Geneva. This anticipation was stoked in part with IWC’s release of the IWC Pilot`s Watch Top Gun Miramar. In fact, we have been delighted to find the blogosphere abuzz.
We at IWC are dubbing 2012 the Year of...
December 2011
5 posts
24 tags
A Year Of Portofino At IWC
2011 marked a very special collaboration for IWC Schaffhausen- and what became the biggest launch in our history: Portofino – as shot by the great Peter Lindbergh.
Portofino is a famous Italian village, known for its picturesque colorful houses and fishing boats rocking softly on the sea. It has been a jet-set destination for decades, beloved by the likes of Elizabeth Taylor and Richard Burton,...
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A special watch dedicated to a special car →
In 1997 IWC produced a special edition in collaboration with the Swedish car manufacturer Saab, the IWC Pilot`s Watch Mark XII “Mellow Yellow”.
Today it has become a true collector`s item and it features several great details which distinct it from similar models.
Now one of our favorite watch blogs Monochrome wrote a fascinating article about this fantastic and rare timepiece.
Click on the...
IWC's Best Wishes for Azzam
Hello to all IWCs sailing fans:
Today, we pick up the Volvo Ocean Race in Capetown, South Africa. Here IWC’s own Azzam -helmed by the Abu Dhabi Racing Team- rejoins the group for the next leg of competition.
In days past, as ships left port, coins were thrown into the sea. This paid homage to Neptune, god of the seas, as a gesture for a safe voyage, because saying “good luck” was...
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The Life of Your Watch: Customer After Sales...
At a recent conference of their global editors and executives, the publisher of Esquire Magazine in Latin America was quoted as saying: “We need to encourage men to use their free time in an elegant manner.”
It is with this in mind that this week’s look into the IWC lifestyle focuses on what takes place to keep your IWC timepiece functioning perfectly, the Customer After Sales...
November 2011
3 posts
14 tags
A Tradition of Craftsmanship at Alfred Dunhill...
The gentleman who appreciates the craftsmanship and immense attention to detail of an IWC watch looks for this level of quality in other areas of his life. This week, we take you behind the scenes of the Leather Workshop at Alfred Dunhill®*, the storied menswear brand established in London in 1893. Founded a mere 25 years apart, Alfred Dunhill and IWC share a rich heritage that focuses on...
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IWC London Showcase
Innovation is at the heart of IWC Schaffhausen, and so it was with an innovative pop-up shop in London that our brand has shared it’s full line of handcrafted watches and a small peek at the advanced technology behind it. In partnership with retail partner David M Robinson, London’s Canary Wharf was the destination this week — showcasing key pieces in the IWC lineup, as well as...
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IWC Watch Making Master Class
Welcome!
We are proud to announce that today marks the launch of the official blog of IWC Schaffhausen. The IWC WATCH INTERNATIONAL BLOG is hosted here and at IWC.com. Each week, we will give you an exclusive look into our world: a world of technical excellence, masculinity, craftsmanship and adventure.
An introduction to the world of IWC Schaffhausen
To kick off your personal access to the...